The nightclub and bar industry continues to evolve and utilize the latest trends. With new trends and styles popping up each day – the most successful nightclubs and bars are the ones that experiment and adapt to the latest changes and developments. No truer is this then when it comes to the utilizing the internet today, which now allows businesses to reach customers in the most personalized way in history. As part of our blog, we continue to showcase the best entertainment venues and clubs in Austin and wanted to take an opportunity to highlight ways to reach out to Austinites.
In order to get a better grasp on how area bars and clubs can increase visibility and customer patronage, we reached out to a local Internet Marketing Firm – Searchbounce.
When asked about local bars and clubs in Austin, the firm was adamant about captivating and compelling websites. They also stressed the importance of staying active on social sites and mobile media integration, along with promotional videos using YouTube due to its conversion power. With the new digital age upon us, these are the core elements for any nightclub or bar that wanting to drive sales, while generating a lasting buzz about their venues and services.
Daily discounts and specials keep people talking and sharing which is why they’re so effective. These, of course, have to be highlighted and look great while being able to track how each discount is impacting sales. There are many different tools for this. Youtube and Vimeo both provide stats about video shares, likes, etc but don’t tell the whole story about what is happening after they finish the video.
Here are some of the best things nightclubs and bars can go after:
Website optimization – complete SEO analysis and assessment of existing sites. Revamping and optimizing sites with new SEO that meets or exceeds Google’s White Hat criteria. Gripping templates that establish uniformity and consistency across the board – eye-catching visuals and graphics that showcases your local bar or club in its best light. Streamlined and centralized content that is easy to scan, digest, and optimized for social and mobile media platforms.
Mobile friendly – Ensuring your sites and blogs are mobile-friendly, which allows pages to be accessible via remote, wireless, and digital devices. This helps to make sure you’re not giving away customers to your competitors, while ensuring your business appears in local search results, Google Maps, citations, and especially customer testimonials and industry reviews when customers search using their phone.
Online advertising – Facebook, Twitter & YouTube all offer paid advertising that can be targeted to a local area. This is typically done when you’re looking to promote a special event.
Content creation – Articles, press releases, and blogs that showcase your club or bar to local audiences. Engaging content that helps increase conversion rates, recurring web traffic, and plenty of “likes” via linked Facebook and other social media pages.
Interested in professional help?
With years of industry experience, Searchbounce provides SEO consulting services for businesses. They also offer a full suite of services designed to help businesses attract and engage new customers. With a talented team of social media gurus, web developers, and internet marketing experts – the firm has helped countless brands secure higher visibility and recurring business.
Searchbounce not only offers comprehensive and cohesive Internet marketing packages, they are simply committed to excellence in all SEO and online advertising campaigns. As your San Antonio SEO professionals, they are proud to help local bars and clubs with a free consultation and answer any you might have about the services they offer.